THE FOUNDER
“Creating beauty is a Responsibility for me. Pre-destined. I feel a great levity and importance in how and why I do what I do.”
“Fashion comes from whispers from inside me that create explosions for new creations to be born. These moments have to be captured and documented—once their gone, they can never be revisited. Its been described as a hurricane, but nothing is trash—even the designs on the sidelines have potential.I am not a perfectionist, but I know when something is not right . I ensure things are right —for ME!”
Design DNA
Our unique genetic approach to fashion has recurring trends.. making everything we do “oh so Rubin Singer..” These are the foundation pillars of our unique art.
Spiral Drape
Circular drapes enrapture the figure with spliced spirals that elongate and punctuate the bodice. This is a way of incorporating the house signature of draping without creating superfluous volume, thus highlighting opulence without overwhelming the figure of the wearer. This ensures a uniquely dynamic delineation of the silhouette.
Piecework and paneling
Singer is an expert at harmonizing textiles, highlighted most eloquently in his use of piecework and paneling, which allow for optimum geometric and graphic freedom within a garment. Like artists before him, such as Pablo Picasso and Wassily Kandinsky, Singer utilizes shapes that highlight the most decadent aspects of couture and continues that same philosophy into his Ready to-Wear pieces. The garments have a sense of being sculpted into moving lines that create a unique motif to Singer’s work.
Texture
Hailing from all corners of the Earth in which textiles range wildly in origin the Singer studio is a connoisseur of texture in textiles. From the raw and traditional loom weavers of Peru and Mongolia to the finely manufactured silk jacquards of Cuomo, to the complex washes of Japanese technical denim, these surfaces both battle and harmonize with each texture bringing its own personality to create a rhythm in which the garment lives and reverberates .
Angles and edges
Angles and edges, are a defining aesthetic signature, fueled by the explosive rise and the deep, dramatic fall of the neck and the hemlines. Singer garments embody a femme fatale characteristic in that the garments produced in his New York studio possess a certain patina of anger particularly in their sharp edges. Angles on the shoulder tower past the head of its wearer into a point and handkerchief hems breeze the floor matching the severity of a sharp stiletto by which it is accompanied. Taking notes from both nature and architecture, the gowns and pieces embrace a biomorphic movement while retaining a modern sharp angularity.
Upside-down architecture
An architect builds from the foundation up. A couturier builds from the shoulders down. In this way the designer is an upside-down architect of the body. In this allegory where the shoulders represent the foundation, the waist is the supporting beam in which the design takes hold and becomes something exceptional. This design philosophy has carried through the Singer design process for generations.
Boning
A mark of a Singer garment is the competing glorious intricacies of the inside. Tubular and lattice networks either displayed externally as an exoskeleton or internally as a support network, take on an art of their own. This art is created in the structural boning in the garment’s foundation. The waist in a Singer corset is unequivocally cinched and snatched, and the form, then becomes the function.
